Exploring The Magic Of Five Times Square

The bright lights and bustling energy of Times Square in New York City have captivated the hearts of millions of people from around the world. Amidst the towering skyscrapers, giant digital billboards, and lively street performers, lies a unique gem that shines brighter than the rest: the 230 Fifth building, also known as Five Times Square. This iconic structure has been an integral part of the Times Square landscape since its construction in 1900, and has played host to a diverse array of notable tenants, events, and attractions over the years.

From its early days as a prominent office building to its current status as a trendy commercial and entertainment hub, Five Times Square has undergone numerous transformations, adapting to the ever-changing needs and tastes of the city. The building's rich history, prime location, and striking design make it an irresistible destination for tourists, locals, and businesses alike.

A Brief History of Five Times Square

Five Times Square was originally designed by the renowned architectural firm of Warren and Wetmore in the Beaux-Arts style, characterized by its grandiose proportions, ornate details, and use of limestone and granite. The building was constructed on the site of the old McCann Building, which was demolished to make way for the new development. At the time of its completion, 230 Fifth was considered one of the tallest buildings in the city, standing at an impressive 16 stories.

Throughout the 20th century, Five Times Square underwent several renovations and restorations, including a major overhaul in the 1980s that transformed the building's exterior and interior spaces. Today, the building boasts a striking glass and steel façade, while its interior features a mix of modern amenities and historic architectural details.

Notable Tenants and Events

Five Times Square has played host to a diverse array of notable tenants over the years, including some of the world's most prominent companies and organizations. Some of the building's current and former tenants include:

Viacom, the parent company of MTV, Nickelodeon, and other popular media brands CBS Corporation, the American mass media conglomerate Discovery, Inc., the global media and entertainment company The Times Square Alliance, a non-profit organization dedicated to promoting and preserving the Times Square area

In addition to its impressive roster of tenants, Five Times Square has also hosted a wide range of events and attractions, including concerts, fashion shows, product launches, and even film shoots. The building's rooftop, which offers stunning views of the Manhattan skyline, has become a popular spot for corporate events, parties, and photo shoots.

The Building's Current Status

Today, Five Times Square remains a thriving commercial and entertainment hub, with a mix of office, retail, and restaurant space. The building's prime location, just steps from the Times Square subway station and within walking distance of many of New York City's most popular attractions, makes it an ideal destination for businesses, tourists, and locals alike.

In recent years, the building has undergone significant renovations, including the addition of a new glass and steel façade, the renovation of its lobby and common areas, and the installation of modern building systems and amenities. These upgrades have helped to transform Five Times Square into a state-of-the-art commercial and entertainment complex, while preserving its historic charm and character.

Practical Information for Visitors

For visitors to Five Times Square, there are several practical considerations to keep in mind:

The building is located at 230 Fifth Avenue, New York, NY 10001, just steps from the Times Square subway station (42nd Street – Port Authority Bus Terminal). The building is open to the public during regular business hours, although some areas may be restricted or require special access. Visitors can access the building's rooftop, which offers stunning views of the Manhattan skyline, by taking the elevator to the top floor. There are several restaurants, cafes, and bars located within the building, including the popular 230 Fifth Rooftop Bar.

In conclusion, Five Times Square is a true gem of the Times Square area, offering a unique blend of history, architecture, and entertainment. Whether you're a business executive, a tourist, or a local resident, this iconic building is definitely worth a visit.